Following the release of their critically acclaimed 2017 album ‘Purple’ the Swedish alt-rock duo are back with Heart of Fire – a track that creates a soundscape with true absorbance effect. The single is a ballad written by vocalist and drummer Maria for her new-born daughter, allowing a supply of tenderness and emotion amongst the vivid rock rhythms that Pink Milk are known for.
Best compared to those like My Bloody Valentine and Cocteau Twins, Pink Milk offer an innovative take on alt-rock motions by creating atmospheric gloom with an uncompromisingly large, raw and reverb-drowned sound.
With their debut album gaining a successful reception whereby it was named the album of the month in Swedish critic’s chart Kritiker.se and the UK Indiependent writing that it was ‘one of the most consistently great post-punk albums of the year’ noting the effectiveness of the ‘drum echo […] spindly guitar lines and melodramatic vocals’ the band have gained a notable reputation, one that is undeniably fulfilled in their latest track.
Never really exploding in a meaningful commercial sense, shoegaze and the various off-shoots came and went in the blurry fog of drowsy feedback, only to rear its head politely in the sound of the stoner rock movement which sprang up in the early 90s.
It seems that only this year bands and reintroduced themselves to the echo-heavy, guitar-pedals-on-overdrive glorious sludge of the original 80s ethic of play it loud and play it long. Sweden’s Pink Milk have been one of the first bands to take this to its very limits, the twosome evoking dark huddled cultists groaning in windswept valleys.
Their forthcoming album, Purple, collects their single Detroit and achingly affecting cover of Foreigner’s I Want to Know What Love is together with their deafening tracks recorded in both English and Swedish. Check out their videos and soundcloud and get ahead of the game.